Choconomy

There’s so much talk about the economy, what’s staying open, what brands are shutting down, so it’s a really simple thing to write about for a blog entry when I’m too damn lazy to be creative.

Or I just don’t like you, either one.

Anyway, there’s one thing I haven’t seen being reported as being harmed from the economy and that’s chocolate. I mean, let’s take a quick research bit here. Ford stock closed at $1.70/share on March 6, 2009. On April 10 it was almost 2.5 times higher at $4.24. On March 25th, this article was printed saying that “a customer in a New York candy emporium as saying ’sugar is comforting’ in periods of distress”. In fact, shares for Hershey climbed 18% from March 10 through March 23.

Hershey stock is in fact more valuable than a car companies, which says something. It says to me that people will buy what they WANT, not what they NEED, but that’s the obvious route to go with this. Instead, I’ll say people would rather be fat then efficient. If you compare any candy stock to that of anything ELSE, then I’ll bet you 9 times out of 10, you will come away with a better stock for the candy than for whatever you compared it to. That even means things like oil.

In fact, I just sold all my stock in Wall Street and am now eating a lifetime supply of Snickers. Hey, food is more important than literacy. You can’t EAT literacy.

m@rk